A Bay Area insider providing high-quality service with compassion and heart
For award-winning realtor Cynthia Peterson, being a successful real estate agent entails much more than helping people buy and sell homes—it means connecting with the community, creating long-lasting relationships, and enabling clients to fulfill their version of the California Dream. She strives to be of service to others in every facet of her life, so she makes a point to run her real estate business with compassion and heart. It's not just about the transaction; it’s about the people, too.
“Real estate is not a numbers game,” she says. “It's all about the heart and being of service, and that's what I bring to every transaction. … I want my clients to know I'm going to be here for them, even after the transaction.”
Peterson also relies on her real estate expertise, resourcefulness, sharp attention to detail, marketing savvy, and communication skills to provide the highest quality service and to deliver exemplary results for her clients in the Bay Area’s competitive housing market. She aims to make the process of buying or selling a home as seamless and efficient as possible, working hand-in-hand with her clients every step of the way. She says, “As soon as clients start working with me, they feel at ease because they know that I am truly guiding them through the process.”
Stepping Up Her Service
Given Peterson’s extensive background in volunteerism, it’s not surprising that she focuses on providing top-notch service for each and every client. Her deep-rooted desire to help others came to fruition during a gap year after high school, when she became an AmeriCorps volunteer and taught conflict-resolution skills to inner-city youth in Columbus, Indiana. After college, she joined the AmeriCorps chapter in North Lake Tahoe, working at Tahoe SAFE Alliance. The opportunity to contribute to a greater good in such a beautiful place is what made her fall in love with the California lifestyle.
She still vividly recalls the day she left Indiana to start her new adventure out West: “Within four days, I packed up my teeny-tiny car with everything I owned and drove out to California by myself, and I never looked back. To this day, my mom still says it was the best decision I ever made.”
While Peterson had always known she wanted to work in a field where she could be of service to others, it wasn’t until she moved to the Bay Area that she decided to pursue a career in real estate. Her and her husband were looking to buy a home in the region, so she signed up for an introductory real estate class to learn more about the process.
The rest, as they say, is history. Now a licensed agent with six years of experience in the industry, Peterson is a top Bay Area realtor helping people sell and buy homes in Solano County, Contra Costa County, and Alameda County.
“As soon as clients start working with me, they feel at ease because they know that I am truly guiding them through the process."
For clients looking to buy a home, Peterson works closely with them to find their ideal property at the right price point. She knows the process can be overwhelming, especially for first-time buyers, so she offers an hour-long “Buyers 101” class to help them understand the process from beginning to end. She also uses her familiarity with the East Bay to show buyers homes in the best areas based on their preferences. Due to the diversity of properties in the region, having this guidance is critical in finding the perfect home.
Peterson goes above and beyond for clients looking to sell a home, too. She aims to take the stress out of selling and to get them the most amount of money in the shortest amount of time. When she hosts open houses, she even brings food, treats, notepads, and pens to create a welcoming environment and a memorable experience for potential buyers.
Whether she’s helping clients buy or sell a home, Peterson uses her tenacity and tactful negotiation skills to get her clients what they want and to surpass expectations. “I love to be a negotiator,” she says. “It truly is my cup of tea. With buyers, I’m constantly trying to get them the best possible price, and then on the seller’s side, my job is to get them the highest possible price. So, the negotiation piece for me is really critical because it's part of our craft; what we're supposed to do is help clients get the most value out of their home.”
This past winter, Peterson even set a home-selling record in Martinez thanks to her negotiation skills: With 12 offers on the table, she was able to get her seller $80,000 over the asking price. “It was incredible,” she recalls, “and my clients told me, ‘You just paid for our kid’s college education.’ That’s what I love about my job; I love being the catalyst that changes people's lives. … When I get to hand people the keys or when I get to hand people a check that's going to pay for their kid's college education, it makes all the tough days worth it. It's really rewarding.”
Connecting to the Community
Peterson’s dedication to serving others extends beyond real estate. When she’s not researching and pursuing the next deal for her clients, she’s volunteering for Habitat for Humanity and the Food Bank of Contra Costa & Solano County. The downtown Martinez resident has hosted community events at her home, too: Last summer, her and her husband provided food, refreshments, and American flags for their neighbors before the Fourth of July parade; they’ve also raised thousands of dollars for the local food bank by holding neighborhood canned-food drives. To Peterson, this is what it means to be part of a community.
“I just try to give,” she says. “To me, that is what community is about, and what I've been striving for my whole life is to feel like a part of it. ... I’m blessed to live here. The people are incredible; everyone is so warm and open-hearted and willing to help each other out.”
Cynthia Peterson, Dudum Real Estate Group, Zocchi & Associates, DRE#02038729