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A Passionate Realtor Helping Bay Area Residents Transition to “Silicon East” in Sacramento
Rico Rivera is a seasoned real estate professional specializing in helping Bay Area residents relocate to Sacramento. Though his years of experience in the real estate industry and knowledge of the process make him an outstanding realtor, clients are drawn to him because of his undying passion for California and the Sacramento area. “There is no state like California. It’s the best,” says Rico. “Wherever I go, I can’t wait to get back to California.”
His love for the Golden State and for real estate began at a young age. Rico was born in Mexico and moved to California when he was eight years old. His family moved to Sacramento a few years later and—except for a short stint in Modesto—he’s lived there ever since. Now that Rico has been involved in real estate for nearly two decades—working his way up from a home warranty temp to the manager of a real estate branch—he’s taken on a new challenge as the founder of Silicon East Real Estate.
Drawing on Sacramento’s inland location in the tech triangle, Rico loves helping clients move from Silicon Valley and the Bay Area to take advantage of the lower prices and higher quality of life in Sacramento. Complete with natural wonders such as the Sacramento River, hiking trails, and Folsom Lake, Sacramento comes with all of the amenities of the San Francisco Bay Area—without the Bay Area traffic. Since Sacramento is centrally located, the beaches of San Francisco; the vineyards of Napa, Lodi, and Amador; and the slopes of Lake Tahoe are all available within an hour-and-a-half drive.
“It’s so simple. You can make $100,000 in the Bay Area and live in a studio, or you can make $100,000 and live in a home in Sacramento. You can have a backyard—you can have dogs. It’s a richer lifestyle.”
Creating Stability and Generating Wealth Through Real Estate
Growing up in rentals, Rico experienced first-hand the difficulties of having to pack up every year or two—leaving friends, homes, and a sense of stability behind with every move. When his parents purchased their first house, his life changed for the better. “Real estate is the one thing that can help you gain wealth. I think it makes a difference when [generations] own real estate and when they don’t,” says Rico. “I like being able to bring that stability to people’s lives.” Since launching Silicon East in 2019, his team has already helped more than 50 families find their dream homes.
"I’m passionate about what I do—I have a fiduciary responsibility to [my clients] and I want to make sure they’re taken care of."
Rico has nothing but positive things to say about the Sacramento area. He’s persuasive enough to convince anyone that they should move there after a single conversation. While his friendly demeanour alone entices new clients, his network of professionals seals the deal. “If somebody wants to move out here,” says Rico, “they don’t have to worry about finding a mover. If they need an inspector—or anything in the process—we have the ability to help them. So, they don’t have to worry about it. We have it all dialed in.”
When Rico isn’t helping Bay Area residents find their new homes in Sacramento, you can find him playing with his Australian Shepherd mix, running a DJ business, working on his restored 1957 Buick, dancing his heart out, and making a positive difference in his community. As a member of the Young Professionals Network (YPN), the National Association of Hispanic Real Estate Professionals (NAHREP), the National Hispanic Organization of Real Estate Associates (NHORA), and the Sacramento Association of REALTORS®, Rico is the perfect example of a realtor who gives back. Whether he’s organizing the collection of thousands of turkeys for Thanksgiving, toy drives for the children of fire victims in Northern California, or canned food drives, he’s always looking for ways to take care of those in need.
Rico Rivera, Silicon East Real Estate, Keller Williams, DRE# 02008887