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7 Los Angeles Clothing Brands Every Fashonista Needs to Know
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7 Los Angeles Clothing Brands Every Fashonista Needs to Know

Don’t hold us accountable for the incredible dose of shopping inspo you’re about to encounter; courtesy of Los Angeles’ coolest brands.

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5 min read

October 22, 2021

The “Made in Los Angeles” tag is starting to carry more and more weight as many fashion creatives choose to make the City of Angels their home. And if you decide to shop strictly local in L.A., you’ll be happy to know that you’ll be able to craft the coolest outfits with ease…. as long as you know which are the best Los Angeles clothing brands to shop from.

Ranging in style, price points, and product offerings, these are the fashion brands based in Los Angeles that should be the next target of your retail therapy indulgence. Don’t hold us accountable for the incredible dose of shopping inspo you’re about to encounter; courtesy of Los Angeles’ coolest brands. 

The Coolest Fashion Brands Based in Los Angeles

Et Tigre is a lifestyle clothing brand co-created by Adele Tetangco and Alnea Farahbella. Photo courtesy of Et Tigre.

1. Et Tigre

Et Tigre is a super cool Los Angeles-based clothing brand giving new meaning to sustainable shopping. Founded by Adele Tetangco and Alnea Nabos, this incredible women-owned label sells a wide range of beautiful clothes, accessories, and even nail polish and home decor. We’d happily spend our entire lives in the Jenny Jogger set, but then again, we’re obsessed with almost everything on this Los Angeles clothing brand’s website. 

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Perhaps our favorite thing about Et Tigre is the pre-worn section on their website. Here, you can browse and buy pre-used clothing items in good condition from the brand and have them shipped directly to you from the previous owner—how cool is that? Utilize this tool and you’ll get your hands on Et Tigre’s beautiful made in Los Angeles clothing without any new garments needing to be produced; that’s what sustainable fashion is all about!

Produced in Los Angeles, Galamaar creates trend-defying swimwear made from ocean waste. Photo courtesy of Galamaar.

2. Galamaar

We’ve raved about Galamaar before when we discussed sustainable swimwear, but we can’t help but think that they’re still underrated. And, hello, the conversation is about fashion brands based in Los Angeles; how can we possibly leave swimwear out of the equation? 

With an aesthetic that’s classic and bright with a timeless feel, you can expect to look and feel your best when donning Galamaar items on California’s most beautiful beaches. Shop for swimwear, accessories, cover-ups, and clothing, and you can rest easy at night knowing you’re wearing the most sustainable fashion in Los Angeles. The ethical swimwear brand utilizes ECONYL fabrics to craft its pieces and goes a step beyond by using locally manufactured pad inserts, recycled hang tags, regenerated mixed metal hardware, as well as eco-friendly packaging materials.

Sarah Staudinger and George Augusto co-founded STAUD upon the idea that fashion should empower women and be accessible too. Photo courtesy of STAUD.

3. STAUD

Accessories and shoes can either make or break an outfit, and STAUD will help you nail it in that department. Founded by Sarah Staudinger—the former fashion director of Reformation—and partner George Augusto, this Los Angeles clothing brand has quickly become a favorite of fashion it-girls like Alexa Chung.

Browse clothing, handbags, shoes, accessories, and more cool items on their website, and you'll be twinning with your favorite fashion-forward influencers. How fun is the Tommy Leather Tic Tac Toe bag? The Xs and Os are magnetic and removable, so it’s a bag and game in one! 

Reformation began by selling vintage clothing out of a small Los Angeles storefront in 2009. Photo courtesy of Reformation.

4. Reformation

Reformation is another cult favorite brand making chic and youthful sustainable fashion in Los Angeles. Created in 2009 by Yael Aflalo—a former model whose parents owned a clothing store in D.T.L.A.—Reformation focuses on making effortless silhouettes that celebrate the feminine figure and pioneer sustainable and ethical practices.

The company still uses its very effective day one slogan, claiming that “Being naked is the #1 most sustainable option. We’re # 2.” And while sustainability and ethical practices are at the core of this Los Angeles clothing brand, their items are also some of the cutest out there—if we do say so ourselves. Shop clothing, shoes, accessories, and outerwear, and try not to add everything to your cart in the meantime. Heads up: your self-control will fly out the window about two seconds in of scrolling.

Baja East is coveted by celebrities, from Lady Gaga and Hailey Bieber to Celine Dion and Jennifer Lopez. Photo courtesy of Baja East.

5. Baja East

Baja East was initially founded in New York by Scott Studenberg, but is now based in Los Angeles. Defined through a “loose-luxe" aesthetic of rich satins, modern prints, plush knitwear, and graphic printed athleisure with a surf to street edge, this Los Angeles clothing brand is a frontrunner in the world of androgynous dressing that continues to thrive.

Loved by celebrities like Lady Gaga, Hailey Bieber, Celine Dion, H.E.R., and Jennifer Lopez, this Los Angeles-based clothing brand sells women’s and men’s clothing, as well as home accessories you’ll love.

Cult Gaia curates a wardrobe full of magic, one that glows with each accessory. Photo courtesy of Cult Gaia.

6. Cult Gaia

Jasmin Larian—the brainchild behind the fashionista favorite Los Angeles clothing brand Cult Gaia—has always been surrounded by creativity. Her mom was a fashion designer growing up and her dad had a toy company that started the Bratz dolls. Fun fact: one of the four original Bratz dolls, Yasmin, was named after Jasmin!

Cult Gaia aims to create items that are artistic and functional, and that they do very well. The Los Angeles-based clothing brand’s current Knit Collection is perfect for statement pieces that’ll help you welcome fall in style. And if you’re on the hunt for trendy yet timeless jewelry, Cult Gaia has your back in that department as well with breathtaking pieces you’ll forever love.

Fear of God is an independent American luxury fashion label, founded in 2013 in Los Angeles by Jerry Lorenzo. Photo courtesy of Fear of God.

7. Fear of God

You, we, and practically everyone else is already familiar with Fear of God. The Black-owned clothing brand based in Los Angeles has risen to fame all thanks to founder and creative director Jerry Lorenzo’s vision and drive.

Lorenzo’s reputation and business grew quite rapidly after launching—he worked with Kanye West as a design consultant for three and a half years on the Yeezus tour, Yeezy season one and season two, and more awesome projects. The Los Angeles clothing brand’s sophisticated pieces for everyday wear are also loved by celebrities like Jay-Z and Rihanna.

Fear of God clothing is higher in price range, so if you’re looking for something more accessible, you should check out the brand’s younger line, Essentials. Featuring jersey tees, polos, hoodies, sweatpants, tracksuits, and knitwear, Essentials has all your everyday essentials covered.

Love supporting L.A. brands? Shop from these stores and your closet with thank you.

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