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The Best Beach Outfit Ideas To Look Effortlessly Cool

The Best Beach Outfit Ideas To Look Effortlessly Cool

We turned to our favorite California-based swimwear brands for beach outfit ideas to nail the coastal style for any occasion.


5 min read

August 05, 2021

The Joni One Piece features a classic, streamlined silhouette complemented by a wide, open back with crisscross straps. Photo courtesy of Galamaar.

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Frankie’s Bikinis' platform flip flops feature leather upper and footbed providing the ultimate comfort. Photo courtesy of Frankie’s Bikinis.
Seea's wetsuits are the most stylish you'll find, made in the most environmentally friendly and responsible way possible. Photo courtesy of Seea.
The Serita is a cutout woven knit maxi dress shaping your figure and highlighting your waist. Photo courtesy of Cult Gaia.
Denim shorts at the beach is a must, and this pair from RE/DONE is all about style and comfort. Photo courtesy of RE/DONE.
Nothing screams Instagram-worthy swimswear like Inamorata. Be the it-girl this summer with these bikinis. Photo courtesy of Inamorata.

The Insta-Worthy Beach Outfit

Getting ready to take your quintessential Insta by the beach a la 2021? A beach outfit idea that matches an influencer’s energy is a must. And we all know no one does bikini pictures as well as the Insta it-girl herself, Emily Ratajkowski. Therefore, it’s a no-brainer to turn to her cult-favorite body-conscious brand Inamorata for swimsuit shopping.

The super trendy Las Olas sets are as popular as they are cute. Matching your beach look with the Inamorata cap isn’t essential, but it’s highly encouraged—I mean, who doesn’t want to look extra cute? 

The Olivia mini dress is a 90s-inspired abstract tropical floral print mini you so desperately need. Photo courtesy of For Love and Lemons.

The Best Beach Look to Stroll at Sunset

We all need a beach vacation outfit idea for when the wet bathing suit comes off and the day takes on a slower pace—embracing activities like sunset watching, strolls along the beach, and eating ice cream. The ideal late-in-the-day beach outfit is a lightweight dress, and the perfect one is made by For Love and Lemons. The Los Angeles-based brand has mastered the art of creating cute and flowy read-to-wear clothes, and the Olivia mini dress is a testament to that.

No beach look is complete without a breezy shirt that doubles as a cover-up. Photo courtesy of Vitamin A.

The Bonfire Beach Outfit Idea

An oversized linen button-down is practically a beach essential. Not only is it a timelessly chic beach outfit idea, but it’s also an easy pairing that goes with practically any bikini. The Playa Shirt from Vitamin A has a super relaxed fit, adding a chic flair to any bikini beach look. If you’re more of a romper gal, the Playa Rompers can be just as cool and comfortable addition to your coastal style.

You can’t buy happiness, but you can buy the Bond one-piece and that’s pretty close. Photo courtesy of Jade Swim.

The Full Day Beach Look

Let’s say you want to choose your own adventure as the day goes, and you’re in desperate need of a beach outfit idea that’ll be suitable for just about anything—we have just the perfect summer beach outfit for you. The Bond one-piece from Jade Swim is cute with a capital C, with flattering cutouts and a wrap in the middle that’ll cinch your waist in the best way.

With the sun setting at the end of the day, the weather is going to get cooler and you’re going to need a cover-up. The Kyoto print large scarf from Simon Miller would match perfectly with your one-piece—it’s highly versatile in the ways it can be worn. Wrap it around your waist for a maxi skirt look, wear it as a dress, or have fun customizing it to create a beach look that feels right for you. 

Which beach outfit do you like best? Let us know!

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