Put Your Money Where Your Heart Is: 7 California Brands to Support in the Time of COVID-19

Put Your Money Where Your Heart Is: 7 California Brands to Support in the Time of COVID-19

By Paige DeRuyter
April 13, 2020

As communities across the world and in California mitigate health risks during the COVID-19 pandemic, we are shifting our content focus and will not encourage any travel or social activities during this time. We will, however, continue to shine a light on and celebrate the many beautiful aspects of our State with the intention of being a source of inspiration and joy during this difficult period. We will also be providing tips and resources specifically related to the COVID-19 pandemic safety measures in the coming weeks. Thank you for reading, and stay safe!

As the coronavirus crisis continues, many companies of all sizes and industries are stepping up to assist in the fight against this global pandemic. Consumers can help, too, by leveraging their buying power to support the brands that are helping their communities. Here’s a list of California companies that are giving back during this trying time so you can support their efforts even from your quarantine at home.

Bay Area–based delivery company The FruitGuys is providing nutritious food for healthcare workers, food banks, and transportation workers.

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Fruit for Heroes

Fruit delivery company The FruitGuys is accustomed to providing nourishing food for homes across the San Francisco Bay Area, but during this crisis, it is going the extra mile to ensure that the local heroes in the medical field are getting the nutrients they need to fight COVID-19. 

In partnership with its clients and fellow Bay Area companies ROIDNA and Rhythm, The FruitGuys is spearheading a monetary donation drive to provide nutritious food for the people on the front lines of the pandemic—such as medical professionals, transportation workers, and food banks—while they work tirelessly to take care of those who have fallen ill or who are in need of food. 

You can choose how much money to donate and where in California you want your donation sent. 

Giving Back While Grooming

Another California company that has righteously assisted in the fight against COVID-19 is Pacific Shaving Co. The San Francisco company launched its #ShaveForGood project last month and donated 100% of the revenue to the CDC Foundation, the nonprofit that supports the Centers for Disease Control and Prevention.

The Crème Shop, a cosmetics company headquartered in L.A., is providing hospitals with much-needed N95 masks.

Beauty with a Cause

When The Crème Shop found out about the shortage of N95 masks for medical workers, the K-Beauty brand knew it had to help. The Los Angeles–based cosmetics company is now donating supplies of N95 masks to hospitals so as many healthcare professionals as possible can stay safe while assisting people in need. 

Overseas Stewardship

Peace Out took a stand last week by allocating 10 percent of all online sales to hospitals in Milan, Italy, in an effort to say goodbye to the viral disease. The San Francisco beauty company is also going a step further by offering a 20-percent discount on all orders for one week, with 10 percent of the profits going toward supporting low-income families and the elderly.

San Francisco's Allbirds is giving its comfy, responsibly made shoes to healthcare professionals for free. Photo courtesy of Allbirds.

Soles to Help Souls

San Francisco–based shoe company AllBirds is donating free pairs of its best-selling wool sneakers to healthcare workers. The company released in a tweet: “We are donating shoes to anyone who works in healthcare and is on the front lines of fighting COVID-19 right now.” In order for these workers to redeem this donation, all they need to do is email to get their pair.  

Caring for Children in Need

Kim Kardashian’s Culver City–based shapewear brand, Skims, is doing its part to help out during the coronavirus pandemic: The latest restock of Skims’ Cotton Collection contributes 20 percent of the profits to Baby2Baby’s COVID-19 Emergency Response Program. This program helps provide essential supplies such as baby formula, diapers, clothing, blankets, and much more to children in need. 

Everlane, a San Francisco–based fashion brand, is donating proceeds from its 100% Human Collection to Feeding America. Photo courtesy of Everlane.

Fearless Fashion

Show your support on your sleeve (literally) by purchasing items from the 100% Human Collection at Everlane. Located in San Francisco, the ethical clothing brand is donating all of the proceeds from this collection to Feeding America’s COVID-19 Response Fund.

The generosity from these seven California companies shows that when we all come together with the same mission, a great amount of good is bound to blossom from the ashes. Many businesses are doing their part to help our state, country, and world through this crisis, and their efforts and generosity do not go unnoticed. We are all in this together.

Paige DeRuyter

Paige DeRuyter

Paige DeRuyter is a contributing writer for A San Francisco Bay Area native, she spent several years living up north in Chico, California for her undergrad before returning to the Bay…

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