Spanning from centrally based Roseville, through historic Gold Country, to the rocky shores of Lake Tahoe, Placer County is painted with rich farmlands, lush forests, and shimmering lakes. The county’s diverse geography stretches through a variety of ecosystems—from the urban regions in the southwest, across the mining towns of the rolling foothills, through the world-famous satsuma mandarin orchards, and up into the High Sierra Mountains of Lake Tahoe—encompassing a cornucopia of opportunities for outdoor aficionados, shopping enthusiasts, and culinary connoisseurs.

Auburn may be a tiny town, extending less than 60 square miles, but it holds the county seat of Placer and is recognized by many names around the world. Distinguished by the larger-than-life Gold Miner statue, Auburn’s Old Town welcomes visitors into its sleepy hamlet. Patrons immerse themselves in the eclectic assortment of vintage shops, quaint eateries, enrapturing bookstores, and historic landmarks. More daring individuals, however, take on new challenges in the “Endurance Capital of the World”, where white-water rafting, bouldering, horseback riding, hiking, cycling, and stand-up paddleboarding are just a few of the athletic feats available for the strong of heart.

On each side of Auburn’s unique offerings lie hundreds of miles of national forests, calming lakes, mountainous landscapes, and unlimited possibilities for outdoor adventure. Kayak down the American River, hike through the ombre-toned forest, sip Mediterranean-style wine grown in the region, and relax with a good book, all in the course of a single day in Placer County. For a landscape so unique, there is no off-season for opportunity; from rafting in the spring and boating in the summer, to snowboarding at Donner Summit’s alpine ski resorts in the winter, there is always the chance to try something new.